Q1
Define Advertising. Explain its
features.
Q2
Bring out the evolution of advertising.
Q3
Explain the benefits of Advertising
to manufacturers or business firms.
Q4
Explain the benefits of Advertising
to consumers.
Q5
Explain the concept of Integrated
Marketing Communication by highlighting its features.
Q6
Describe the various elements of
Integrated Marketing Communication.
Q7
Discuss the role of advertising in
Integrated Marketing Communication.
Q8
Explain the classification of
advertising on the basis of geographical area and audience.
Q9
Define Advertising agency. Explain
its features.
Q10
Explain the organization structure and
services of an Advertising Agency.
Q11
Explain the different types of
advertising agencies.
Q12
Explain the criteria for selection of
an advertising agency.
Q13
Write a short note on: “Maintaining
Agency Client Relationship.”
Q14 Write a short note on Creative Pitch.
Q15
What are the Career options available
in advertising agency.
Q16
What do you mean by client turnover?
Explain the different reasons for client turnover. Suggest some ways of
avoiding client turnover.
Q17
Explain the Economic impacts of
advertising.
Q18 Explain the effect of advertising on
Consumer Demand.
Q19 Explain the effect of advertising on
Consumer Prices.
Q20 Bring out the Importance of Ethics in Advertising.
Q21 Explain the importance truth in
advertising.
Q22 Bring out the Positive and negative
influence of Advertising on Indian Values and Culture
Q23
Discuss the main aspects of ASCI Code
for Advertisers.
Q24
Write a short note on “Social (Pro
Bono) Advertising.”
Q25
Explain the role of Advertising
Standards Council of India.
Q26
Discuss the elements of AIDA Model.
Q27
Discuss the role of advertising in
developing brand image.
Q28
Explain the factors influencing brand
equity.
Q29
What are the techniques of managing
brand crisis?
Q30 Discuss the different aspects of rural
advertising.
Q31
Write a short note on Green
Advertising.
Q32
Write a short note on Trends in
Advertising Media.
Q33 Write a note on Political advertising.
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