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Question Bank of Marketing (SEM V)
Q.1 Explain importance of Marketing.
Q.2 Explain the important functions of marketing.
Q.3 Explain briefly the different concepts of marketing.
Q.4 What
are the Components of MIS?
Q.5 Explain the factors influencing Consumer Behaviour.
Q.6 What is Market Segmentation? Discuss its importance.
Q.7 What
are the bases of market segmentation?
Q.8 What do you mean by Data Mining? Explain its importance.
Q.9 Define Market targeting. Discuss the five patterns of target
market selection.
Q.10 What are the various Elements
/ Components of Marketing Mix?
Q.11 Explain
the importance of Marketing Mix.
Q.12 Explain
the different areas of Product decisions.
Q.13 Explain the management of different stages of product life
cycle.
Q.14 Explain the different components of brand
Q.15 Explain the different factors
influencing brand equity.
Q.16 Explain the need and importance of Packaging.
Q.17 Discuss the different Product positioning strategies.
Q.18 Explain the Essentials / Requisites of Goods packaging.
Q.19 Explain
the different factors influencing pricing.
Q.20 Discuss the importance of Service positioning.
Q.21 Explain the challenges involved in service positioning
Q.22 Discuss the factors influencing selection of distribution
channel.
Q.23 Explain the different types
of Distribution Channels for consumer goods.
Q.24 Explain the main Elements of Promotion Mix.
Q.25 Describe the various elements
/ components of Integrated Marketing Communication.
Q.26 Explain the Features and importance
of Integrated Marketing Communication
Q.27 Explain various components of
Sales Management.
Q.28 Write short note on Personal Selling.
Q.29 Explain the stages in the
process of personal selling.
Q.30 What is ethics in marketing? Explain unethical practices adopted by
marketers
Q.31 Explain the general roles of consumer organization in protecting
consumers.
Q.32 Discuss the competitive strategies for market leader and market
challenger.
Q.33 Discuss the features of rural markets in India.
Q.34 Write short note on digital marketing.
Q.35 Explain the importance of Green Marketing.
Q.36 Explain the skills required for effective marketing.
Q.37 Explain the factors responsible for success of brands in India.
Q.38 What do you mean by Marketing? Explain its features.
Q.39 Discuss the process of Marketing Research.
Q.40 Explain different objectives of pricing.
Q.41 Explain the marketing strategies effective in rural marketing.
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