Question Bank of Marketing Research Sem V
Q.1 Explain Functions of Marketing Research.
Q.2 Explain
the importance of Marketing Research
Q.3 Explain in brief different steps in Marketing Research Process.
Q.4 What is Research Design ? Discuss the main steps involved in the
construction of research design?
Q.5 Explain
the Ethics in Marketing Research.
Q.6 Explain the need for Marketing Information System
Q.7 What
are the components of MIS?
Q.8 What do you mean by Decision Support system ? Explain its importance
/ Objectives
Q.9 What is Research Design? Explain its features and importance.
Q.10 Explain
the types of hypothesis.
Q.11 Explain types of question in good Questionnaire.
Q.12 Write a note on: essentials of good questionnaire
Q.13 What is Questionnaire ? What are its merits & demerits ?
Q.14 What is Sampling ? What are its merits & demerits?
Q.15 What are the essentials of Good Sampling ?
Q.16 What are the Steps in Sampling Process ?
Q.17 What is Primary Data ? What are its advantages and Disadvantages?
Q.18 Explain the survey / interview method of collecting primary data.
Q.19 What are the Merits & Demerits of Personal Interview.
Q.20 Write note on “Types of Personal Interview”.
Q.21 What are the Merits & Demerits of Mail Survey ?
Q.22 Explain the various methods of observation for data collection.
Q.23 Write Short Note on Types of Consumer Panel.
Q.24 Write short note on Online interviews and E-mail interviews.
Q.25 Explain the Major Sources of Secondary Data available in India for
marketing research purpose.
Q.26 What do you mean by Qualitative Research? Explain its merits and
Demerits.
Q.27 Distinguish between Qualitative and Quantitative Research.
Q.28 What do you mean by Integrating technology in data collection?
Explain its different methods.
Q.29 Explain the various stages of Data processing in brief.
Q.30 Write a short note on methods of tabulation.
Q.31 What is Analysis of Data? Explain the procedure of analyzing data.
Q.32 What is the use of Statistical Techniques in Analysis and
Interpretation of Data?
Q.33 Outline in detail step-by-step the procedure
of interpretation of data.
Q.34 Explain the Types of Research reports.
Q.35 Write a short note on use of visual aids in Research report.
Q.36 Give in
brief the format of a Research Report.
Q.37 Explain
characteristics of Marketing Research
Q.38 Explain components of good marketing decision support system.
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