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Question Bank of Marketing (SEM V)

Q.1     What do you mean by Marketing?  Explain its Features.

Q.2      Explain the important functions of marketing. 

Q.3      Explain briefly the different concepts of marketing.

Q.4     Explain the steps in the process of marketing research. 

Q.5     What are the Components of MIS?                          

Q.6     Explain the factors influencing Consumer Behaviour. 

Q.7     What is Market Segmentation? Discuss its importance. 

Q.8     What are the bases of market segmentation?            

Q.9     What do you mean by Data Mining? Explain its importance.

Q.10   Define Market targeting. Discuss the five patterns of target market selection.

Q.11    What are the various Elements / Components of Marketing Mix?  

Q.12   Explain the importance of Marketing Mix.

Q.13   Explain the different areas of Product decisions.           

Q.14   Explain the different stages in product life cycle  

Q.15   What do you mean by Branding? Explain the different components of brand 

Q.16   What is Brand Equity? Explain the different factors influencing brand equity.

Q.17   Explain the Essentials / Requisites of Goods packaging.  

Q.18   Discuss the different Product positioning strategies. 

Q.19   Discuss the importance of Service of positioning. Explain the challenges involved in service positioning.

Q.20   What do you mean by Pricing? Explain its objectives. 

Q.21   Explain the different factors influencing pricing. 

Q.22   Discuss the factors influencing selection of distribution channel.  

Q.23   Explain the different types of Distribution Channels for consumer goods.           

Q.24   What is Supply Chain Management (SCM)? Explain its components

Q.25   What do you mean by Promotion Mix? Explain its importance.   

Q.26   Explain the main Elements of Promotion Mix.   

Q.27   Describe the various elements / components of Integrated Marketing Communication.   

Q.28   Explain the importance of Integrated Marketing Communication

Q.29   What is Sales Management? Explain its components.

Q.30   Discuss the emerging trends in selling.            

Q.31   What is personal selling? Explain the stages in the process of personal selling.

Q.32   What is ethics in marketing? Explain unethical practices adopted by marketers

Q.33   Discuss the competitive strategies for market leader and market challenger.

Q.34   What is rural market? Discuss the features of rural markets in India.

Q.35   Explain the strategies for effective rural marketing.

Q.36   Explain the trends in digital marketing.

Q.37   What is Green Marketing? Explain the importance of Green Marketing.

Q.38   Discuss the challenges faced by marketing managers in 21^st century.

Q.39   Explain the career options in marketing.

Q.40   Explain the factors responsible for success of brands in India.

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