TYBCom. Marketing (MHRM) Semester V Important Objectives

MHRM SEM V

Important Objectives

1.         The _____ concept of marketing revolved around profit maximization.
(a)       Traditional
(b)       Modern
(c)       Societal
(d)       Segmentation

2.         _____ concept revolves around the customers.
(a)       Production
(b)       Marketing
(c)       Exchange
(d)       Selling

3.         _____ is the oldest concept of marketing.
(a)       Product
(b)       Exchange
(c)       Production
(d)       Marketing

4.        ______ concept of marketing follows product excellence.
(a)       Selling
(b)       Societal
(c)       Product
(d)       Marketing

5.         Fulfilling social responsibility is one of the essentials of _____ concept.
(a)       Societal
(b)       Production
(c)       Product
(d)       Exchange

6.         According to ______ concept, exchange of a product between the seller and the buyer is the central idea of marketing.
(a)       Product
(b)       Exchange
(c)       Production
(d)       Selling

7.         _____ concept states that the consumers will prefer products that offer the best quality, performance or innovative features.
(a)       Product
(b)       Exchange
(c)       Selling
(d)       Production

8.         According to _________ concept, a company has to push its products in market by undertaking selling efforts such as advertising, publicity, salesmanship, sales promotion, etc.
(a)       Product
(b)       Selling
(c)       Marketing
(d)       Societal

9.         _______ starts with determining consumer has to push its products in market by undertaking selling efforts such as advertising, publicity, salesmanship, sales promotion, etc.
(a)       Marketing
(b)       Product
(c)       Selling
(d)       None of them

10.       ___________ concerned with collecting information about different aspects of marketing.
(a)       Promotion research
(b)       Product planning
(c)        Pricing research
(d)       Marketing research

11.       Product planning implies devising ______ for the markets.
(a)       Distribution
(b)       Products
(c)       Promotion
(d)       Pricing

12.       _______ gives a distinctive and a separate identity to product.
(a)       Selling
(b)       Pricing
(c)       Branding
(d)       Research

13.       _______ is a personal form of communication.
(a)       Advertising
(b)       Sales Promotion
(c)       Publicity
(d)       Personal selling

14.       ______ involves short term incentives given by the seller in order to promote the sale of product in the market.
(a)       Advertising
(b)       Personal selling
(c)       Sales promotion
(d)       Public relation

15.       The ______ concept rests on four pillars, target market, customer needs, integrated marketing and profitability.
(a)       Marketing
(b)       Segmentation
(c)       Branding
(d)       Pricing

16.       Marketing leads to transfer of ______ from the manufacturer to the consumers.
(a)       Service
(b)       Ownership
(c)       Money
(d)       Capital

17.       _______ is a non-personal form of mass communication.
(a)       Sales promotion
(b)       Personal Selling
(c)       Advertising
(d)       Direct Marketing

18.       Test Marketing means introduction a product in a ____ segment of the market.
(a)       Large
(b)       Small
(c)       Medium
(d)       Urban

19.       _____ marketing recognizes the importance of developing long term relationship with customers.
(a)       Customer relationship
(b)       Green
(c)       Social
(d)       Traditional

20.       _____ concept of marketing balances between society and welfare and profit.

(a)       Product
(b)       Selling
(c)       Production
(d)       Societal

21.       _______ provides information to the decision maker on marketing.
(a)       Segmentation
(b)       Positioning
(c)       MIS
(d)       Targeting

22.       ________ is not a component of MIS.
(a)       Niche Marketing
(b)       Internal company records
(c)        Marketing Intelligence System
(d)       Niche marketing

23.       _________ is a component of MIS.
(a)       Niche Marketing
(b)       Event Marketing
(c)       Marketing Research
(d)       Consumer behaviour

24.       ___________ is psychological factor which influences consumer behaviour.
(a)       Motivation
(b)       Culture
(c)        Lifestyle
(d)       Occupation

25.      _______ is a cultural factor influencing consumer behaviour.
(a)       Reference group
(b)       Personality
(c)        Social status
(d)       Social class

26.       _______ is a social factor influencing consumer behaviour.
(a)       Occupation
(b)       Learning
(c)        Learning
(d)       Family

27.       ______ refers to a set of values, traditions or beliefs which guide the individual’s behaviour.
(a)       Morals
(b)       Beliefs
(c)       Culture
(d)       None of above

28.       _____ group refers to all groups that influence attitudes and behaviour of a person.
(a)       Reference
(b)       Radical
(c)        Royal
(d)       Red cross

29.       _______ behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products.
(a)       Consumer
(b)       Retailer
(c)        Wholesaler
(d)       None of the above

30.       _____ is the process of dividing the total heterogeneous market for a product into several sub markets or segments, each of which tends to be homogenous in all significant aspects.
(a)       Mix
(b)       Segmentation
(c)        Plan
(d)       Strategy

31.       In _______ segmentation, market is divided on the basis of variables such as nations, regions, cities, states, locality, etc.
(a)       Demographic
(b)       Sociographic
(c)       Geographic
(d)       Psychographic

32.       ______ is the study of the variables of population such as age composition, gender, education and so on.
(a)       Demography
(b)       Sociography
(c)        Geography
(d)       Psychography

33.       Segmentation means the process of _____ the market into smaller groups or segments.
(a)       Multiplying
(b)       Dividing
(c)        Adding
(d)       Totalling

34.       Market Segmentation is a _______ consuming process.
(a)       Place
(b)       Segment
(c)       Market
(d)       Time

35.       Developing products for the mass market is _______.
(a)       Economical
(b)       Cheap
(c)       Expensive
(d)       Despicable

36.       _______ is an element of demographic segmentation.
(a)       Personality
(b)       Attitude
(c)       Age
(d)       Usage rate

37.       _______ is a psychographic factor of market segmentation.
(a)       Age
(b)       Occupation
(c)       Attitude
(d)       User status

38.       _______ is one of the patterns of target market selection.
(a)       Half market coverage
(b)       Middle market coverage
(c)       Full market coverage
(d)       All of these

39.       ________ refers to the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
a)        Market position
b)        Marketing Research
c)        Marketing mix
d)        Market coverage

40.       A ________ can be defined as anything that is offered for sale in the open market.
a)        Product
b)        Place
c)         Price
d)        None of the above

41.       _____________ includes several sub-variables like product line, product shape, size, colour, ingredients etc.
a)        Price mix
b)        Place mix
c)        Product mix
d)        Promotion mix.

42.       _________ is the exchange value of a product.
a)        Product
b)         Place
c)         Price
d)         Promotion

43.       The ___________ has various sub-variables, such as credit sale, installment payment, discount, gifts, terms of credit etc.
a)        Price mix
b)        Place mix
c)         Product mix
d)         Promotion mix.

44.       ____________ includes sub-variables such as advertising, sales promotion, personal selling, public relation, publicity, direct marketing etc.
a)        Price mix
b)        Place mix
c)         Product mix
d)        Promotion mix

45.       At the time of market entry low price is charged for the product Under the‘_______ price strategy’

a)        Payment
b)        Skimming
c)        Penetration
d)        Mixing

46.       Under _______ the market strategy higher price is charged at the time of introduction.
a)        Skimming
b)        venturing
c)         penetrating
d)        mixing

47.       An appropriate marketing mix helps in achieving __________ returns with limited resources.
a)        Minimum
b)        Maximum
c)         Marginal
d)        Trivial

48.       A ___________ is a name and\ or mark intended to identify the product of one seller and differentiate the product from competing products
a)        Brand
b)        Package
c)         Label
d)        Design

49.       A_________ is the actual container, covering or wrapper to protect the product.
a)        Brand
b)        Package
c)         Label
d)        Design

50.       A______ is the part of a product that carries information about the product and the seller.
a)        Brand
b)        Package
c)        Label
d)        Design

51.       Product _________ refers to the arrangement of elements that collectively form a product.
a)        Brand
b)        Package
c)         Label
d)        Design

52.       During _________ stage the product is launched in the market.
a)        Inception
b)        Growth
c)         Maturing
d)        Decline

53.       During ________ stage, demand for the product as well as profits increase.
a)        Inception
b)        Growth
c)         Maturing
d)        Decline

54.       __________ stage is the stage where the demand and sales reach the saturation point.
a)        Inception
b)        Growth
c)        Maturing
d)        Decline

55.       During _________ stage consumers start switching over to other brands.
a)        Decline
b)        Maturing
c)         Growth
d)        Inception

56.       ___________ when registered becomes a trademark.
a)        Brand
b)        Product
c)         Trademark
d)        None of the above

57.       __________ is anything that satisfies people’s needs and wants.
a)        Brand
b)        Product
c)         Trademark
d)        None of the above

58.       Brand ___________ is a strategy in which firm uses an existing brand name to introduce a product in a different product category.
a)        Extension
b)        Positioning
c)         Equity
d)        Deletion

59.       __________ is the act of creating distinct place in the minds of the customers.
a)        Branding
b)        Positioning
c)         Pricing
d)        Labelling

60.       Brand ________ is defined as the incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand.
a)        Extension
b)        Positioning
c)        Equity
d)        Deletion

61.       In________ pricing strategy, a firm offers the same product to customers at different prices.
a)        Skimming
b)        Differentiated
c)         Penetration
d)        Follow the leader

62.       _______ is a method of introducing new products with the same brand name.
a)         Brand fatigue
b)        Brand loyalty
c)        Brand extension
d)        Brand positioning

63.       _________ is an element of marketing mix.
a)        Price
b)        Profit
c)         Investment
d)        Plan

64.       _________ is the part of the product that carries information about the product and seller.
a)        Label
b)        Channels
c)         Profit
d)        Decision

65.       _________ when registered becomes a trade mark.
a)        Brand
b)        Product
c)         Patents
d)        Copyright

66.       A _______ of distribution is the route taken by the title to the product as it moves from the producer to the ultimate consumer or industrial user.
a)        Highway
b)        Canal
c)        Channel
d)        Place

67.       A ________ level channel is one in which there are no intermediaries.
a)         Zero
b)        One
c)         Two
d)        Three

68.       _______ mix can be defined as “the element in an organization’s marketing mix that serves to inform, persuade and remind the market of a product and\or the organization selling it, in hope of influencing the recipients’ feeling, beliefs or behavior.”
a)         Place
b)        Price
c)        Promotion
d)        Product

69.       ______ is defined as “Any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor”.
a)         Personal selling
b)        Sales promotion
c)         Direct marketing
d)        Advertising

70.       ________ is the personal communication of information, to persuade someone to buy something.
a)         Personal selling
b)        Sales promotion
c)         Direct marketing
d)        Advertising

71.       _______ are short-term incentives like discounts, samples etc. to stimulate demand for the product.
a)         Personal selling
b)        Sales promotion
c)         Direct marketing
d)        Advertising

72.       _______ promotion tools are useful in gathering business leads, motivating sales force to greater effort and to aggressively push the product in the market to increase sales.
a)         Trade
b)        Sales force
c)         Consumer
d)        Intermediaries

73.       Marketing channels form a sub-variable of _______ mix.
a)         Place
b)         Price
c)         Promotion
d)         Product

74.       _______ creates time, place and possession utilizes.
a)         Plan
b)        Department
c)        Channels
d)        Idea

75.       Promotion mix is also called ________ mix.
a)         Place
b)        Communication
c)         Price
d)        Marketing

76.       ______ selling is used in case of complex and expensive products and in markets with fewer buyers.
a)         Aggressive
b)        Forceful
c)         Public
d)        Personal

77.       The _____ of the promotion campaign affects the selection of the promotion tools the most.
a)         Time
b)        Duration
c)         Extent
d)        Objectives

78.       _______ marketing channel is also called as zero level.
a)         Horizontal
b)        indirect
c)        Direct
d)        None of these

79.       _______ is a component of logistics.
a)         Inventory Management
b)        Transportation
c)        Market handling
d)        All of these

80.       In _________ distribution system, two or more firms at same level come together for marketing purpose.
a)        Horizontal
b)        Multi Channel
c)         Multi level
d)        None of these

81.       _________ includes tools like discounts, coupons, free samples etc used to stimulate demand.
a)        Sales promotion
b)        Public relations
c)         Supply
d)        Publicity

82.       _________ is one of important steps in personal selling.
a)        Prospecting
b)        Blurring
c)         Reporting
d)        Mentoring

83.       Role of consumer organization includes_______
a)         Consumer awareness
b)        Organizing protests
c)        Providing legal assistance
d)        All of these

84.       _______ refers to online commerce transactions between businesses
a)         B2B
b)        B2C
c)        C2C
d)        None of the above

85.       _______ marketing refers to marketing of products that are environmentally safe.
a)         Societal
b)        Social
c)        Traditional
d)        Green

******

Dr. Lal Tanwani

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TYBCom. Marketing (MHRM) Semester V Important Objectives

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