M.R.
SEM V
Important
Objectives
1) ____ is a
systematic , objective and exhaustive search for and study of the facts
relevant to any problem in the field of Marketing.
(a)
Marketing Research
(b) Consumer Research
(c) Event marketing
(d) Product Research
2) ____
research is a formalized means of obtaining information to be used in making
marketing decisions.
(a)
Marketing Research
(b) Consumer Research
(c) Event marketing
(d) Product Research
3) ____ is a
method of continuous data collection and supplying the same for marketing
decisions making purpose.
(a)
Marketing Information System
(b) Consumer Research
(c) Marketing Research
(d) Product Research
4) ____ is a
computer based method of data collection.
(a)
Marketing Information System (MIS)
(b) Consumer Research
(c) Event marketing
(d) Product Research
5) ____ system
consists of people , equipments and procedure to gather, sort and distribute
needed, timely and accurate information to marketing decision makers.
(a)
Marketing Information System
(b) Consumer Research
(c) Marketing Research
(d) Product Research
6) ____ is
computer based method of data collection.
(a)
Marketing Information System
(b) Consumer Research
(c) Marketing Research
(d) Product Research
7) ____ is systematic gathering, recording and
analysis of data about problems relating
to marketing of goods and services.
(a) Marketing Information System
(b) Consumer Research
(c)
Marketing Research
(d) Product Research
8) ____
research tries to find out answer to questions like what, where, when, how much
and whom to sell.
(a)
Market Research
(b) Consumer Research
(c) Sales Research
(d) Product Research
9) Marketing information
system is ____oriented.
(a) past
(b)
future
(c) past and future
(d) present
10) Marketing
intelligence system supplies information about development in the ____
marketing environment.
(a) Internal
(b)
External
(c) Social
11) Marketing
research is very much needed in India to
____
(a) explore rural markets
(b) economic development
(c) optimum use of natural and man
power resources
(d) all of these
12) The process
of extracting useful information from large data is known as ____
(a) decision making
(b) collection of data
(c) analysis
(d) data mining
14) ____ is a set of questions arranged in an orderly
form and sent to the for obtaining information on particular topic.
(a)
Questionnaire
(b) Data
(c) Market
(d) None of above
15) A
questionnaire which is handed over to the respondents for recording responses
is called as ____
(a)
Schedule
(b) Survey
(c) Data
(d) None of above
16) ____ is a list of questions which are used to scan
or check the contents of questionnaire.
(a)
Check list
(b) Consumer list
(c) Data list
(d) Product list
17) ____ questions is one which by its content,
structure or wording leads respondent in the direction of certain kinds of
answer.
(a)
Biased questions
(b) Consumer questions
(c) Unbiased questions
(d) None of above
18) ____ is a set
of questions arranged in an orderly form and sent to the respondent for
obtaining information on a particular topic.
(a)
Questionnaire
(b) Research
(c) Check list
(d) None of above
19) ____ is the
basic plan that guides the researcher in conducting the research project.
(a)
Research Design
(b) Consumer Research
(c) Sales Research
(d) Product Research
20) ____ is a
systematic planning , organizing and executing a research project within the
specified limit of time and resources
(a)
Research Design
(b) Consumer Research
(c) Sales Research
(d) Product Research
21) ____ research
measures and establish cause and effect relationship.
(a)
Causal Research
(b) Consumer Research
(c) Sales Research
(d) Product Research
22) ____ research
design is useful for finding the possible cause of problem.
(a)
Exploratory
(b) Experimental
(c) Descriptive
(d) Diagnostic
23) ____ is the
starting point in all types of research.
(a)
Exploratory research
(b) Experimental research
(c) Descriptive research
24) The question
which offers only two alternatives is ____ questions.
(a)
Dichotomous
(b) Open ended
(c) Filtered
25) ____ is a smaller portion of large lot selected
for study purpose.
(a)
Sample
(b) Consumer
(c) Market
(d) None of above
26) ____ method of sampling provides every element in
the population an equal and known chance of being selected in the sample.
(a)
Simple Random Sampling
(b) Random
(c) Observation
(d) None of above
27) ____ methods believes in selecting the sample by
choice and not by chance.
(a)
Non probability sampling
(b) Consumer
(c) Observation
(d) None of above
28) ____ is a set of questions arranged in an orderly
form and sent to the for obtaining information on particular topic.
(a)
Questionnaire
(b) Data
(c) Market
(d) None of above
29) A
questionnaire which is handed over to the respondents for recording responses
is called as ____
(a)
Schedule
(b) Survey
(c) Data
(d) None of above
30) ____ is a list of questions which are used to scan
or check the contents of questionnaire.
(a)
Check list
(b) Consumer list
(c) Data list
(d) Product list
31) ____ questions is one which by its content,
structure or wording leads respondent in the direction of certain kinds of
answer.
(a)
Biased questions
(b) Consumer questions
(c) Unbiased questions
(d) None of above
32) ____ is a set
of questions arranged in an orderly form and sent to the respondent for
obtaining information on a particular topic.
(a)
Questionnaire
(b) Research
(c) Check list
(d) None of above
33) ____
questions should be avoided for good questionnaire.
(a) Hypothetical
(b) double barreled
(c) Biased
(d)
All of these
34) ____ data
specifically generated to meet the data
needs of the problem on hand.
(a)
Primary data
(b) Internal data
(c) Secondary data
(d) None of above
35) ____ is a
systematic gathering of information from respondent for the purpose of
understanding and predicting some aspects of the behavior of the population
interest.
(a)
Survey
(b) Consumer Research
(c) Market Research
(d) Product Research
36) ____ is a
verbal and direct method of data collection.
(a)
Personal Interview
(b) Interview
(c) Event marketing
(d) None of above
37) ____
interview uses techniques of psycho analysis to study in depth the respondents
behavior attitude and other behavioral factors.
(a)
Depth interview.
(b) Consumer Research
(c) Personal interview
(d) None of above
38) In ____
survey questionnaire is sent by post or printed in a newspaper or distributed
or sent along with a product.
(a)
Mail Survey
(b) Consumer
(c) Dealers Survey
(d) None of above
39) ____ analysis
is method data collection based on observation method collection based on
observation method in which the researcher collect the waste / Garbage from
specified respondent from a particular area.
(a)
Garbage Analysis
(b) Consumer
(c) Event
(d) Product
40) ____ method
believes in creating a artificial situation similar to real life situation so
that data available through experiment is accurate.
(a)
Experimental method
(b) Research
(c) Observation method
(d) None of above
41) ____ is a
permanent sample of respondent who voluntarily agree to be interviewed on same
topic or different topics from time to time
(a)
Panel
(b) Consumer
(c) Classification
(d) None of above
42) ____ is an
inspection of retail shops to collect information about purchase behavior of
consumer.
(a)
Shop Audit
(b) Consumer Research
(c) Test Audit
(d) None of above
43) ____ survey is one such technique applied to
collect data on distributors and methods relating to distribution of goods and
services.
(a)
Dealers Survey
(b) Consumer
(c) Market Survey
(d) Product
44) ____ data is
also called as qualitative data because it relates to human behavior and
motivation.
(a)
Primary data
(b) Internal data
(c) Secondary data
(d) None of above
45) ____ data
collection requires highly skilled, experienced and technical personnel.
(a)
Primary data
(b) Internal data
(c) Secondary data
(d) None of above
46) ____
interview is one of the most important and powerful tool of primary data
collection.
(a)
Personal interview
(b) Mail interview
(c) Telephone interview
(d) None of above
47) ____ method
is scientific and systematic method of collecting primary data.
(a) Experimental method
(b) Research
(c)
Observation method
(d) None of above
48) ____ method
is in cases where the respondents are not capable of expressing verbally about
their behavior or feeling.
(a) Experimental method
(b) Research
(c)
Observation method
(d) None of above
49) ____ is the
basic plan that guides the researcher in conducting the research project.
(a)
Research Design
(b) Consumer Research
(c) Sales Research
(d) Product Research
50) ____ is a
systematic planning , organizing and executing a research project within the
specified limit of time and resources
(a)
Research Design
(b) Consumer Research
(c) Sales Research
(d) Product Research
51) ____ research
measures and establish cause and effect relationship.
(a)
Causal Research
(b) Consumer Research
(c) Sales Research
(d) Product Research
52) ____ research
is a common and popular method of collecting secondary data from internal and
external sources.
(a)
Desk Research
(b) Consumer Research
(c) Sales Research
(d) Product Research
53) ____ is
normally used to create and collect primary data by asking questions to
respondent by observing consumer behavior or by conducting field or laboratory
experiments.
(a)
Field Investigation
(b) Consumer Research
(c) Dealer survey
(d) Product Research
54) ____ data is
collected by someone else for purposes other than solving the problem being
investigated.
(a)
Secondary data
(b) Original data
(c) Primary data
(d) None of above
55) Data obtained
from the company’s own records are known as ____
(a)
Internal sources
(b) External sources
(c) Magazines
(d) None of above
56) Data
collected from sources other than company’s own internal records is known as
____
(a)
External sources
(b) Internal sources
(c) Magazines
(d) None of above
57) ____ research
is undertaken to describe the present situation or the characteristics of a
group community or users of a product.
(a)
Descriptive research
(b) Consumer Research
(c) Dealer survey
(d) Product Research
59) ____ data are
readily available and therefore it is economical.
(a)
Secondary data
(b) Original data
(c) Primary data
(d) None of above
60) ____ data are
like ready made data.
(a)
Secondary data
(b) Original data
(c) Primary data
(d) None of above
61) ____ method
of data collection is mostly used to establish cause and effect relationship.
(a)
Experimental
(b) observation
(c) Mail Survey
62) Garbage
analysis is a source of ____ data
collection.
(a)
Primary
(b) secondary
(c) continuous
(d) Adhoc
63) Qualitative
research is ____ research.
(a) Causal
(b) Descriptive
(c) Exploratory
(d)
None of above
64) ____ are
predetermined in structured interview.
(a) Questions
(b) answers
(c)
Questions and answers
(d) none of these
65) Marketing
decision support system is a component of ____
(a) Marketing Research
(b) consumer research
(c)
MIS
(d) social media research
66) ____ data is
more accurate and reliable.
(a) Secondary
(b) Published
(c)
Primary data
(d) On web published
67) ____ report
is a description of detailed study conducted on a specific topic.
(a)
Research Report
(b) Consumer Report
(c) Marketing Report
(d) None of above
68) When the
researcher presents his report orally i.e. in speech form, then it is called as
____ reporting.
(a)
Oral
(b) Consumer Research
(c) Written
(d) None of above
69) ____ reports
submitted to executives.
(a)
Popular report
(b) Consumer Report
(c) Marketing report
(d) None of above
70) ____ provides
information on methods and techniques used in conducting research
(a)
Methodology
(b) Report
(c) Marketing
(d) None of above
71) ____ report
is presented to technical personnel or who are in charge of executing the
findings of the report.
(a)
Technical report
(b) Consumer Report
(c) Marketing report
(d) None of above
72) ____ report
is a permanent record and is considered as documentary evidence.
(a)
Written report
(b) Consumer Report
(c) Marketing report
(d) None of above
73) When the
researcher present the report orally then it is called ____
(a)
Oral report
(b) Consumer Report
(c) Marketing report
(d) None of above
74) ____ analysis
is a process of re arranging the collected data side by side or in a desired
form for evaluation purpose.
(a)
Data Analysis.
(b) Consumer analysis
(c) Marketing Analysis
(d) Product analysis
75) ____ means to
add meaning to data analyzed or to convert analyzed data into information.
(a)
Interpretation of Data
(b) Correction
(c) Editing
(d) None of above
76) ____ provides
connecting link between data analysis and its reporting.
(a)
Interpretation of Data
(b) Correction
(c) Editing
(d) None of above
77) ____ makes
statistical findings more meaningful and make them for implementation
purpose.
(a)
Interpretation of Data
(b) Correction
(c) Editing
(d) None of above
78) Through ____
the researcher is able to search for the deeper and wider meaning of his
research findings.
(a)
Interpretation of Data
(b) Correction
(c) Editing
(d) None of above
79) ____ is a
subjective process of arriving at conclusion.
(a)
Interpretation of Data
(b) Correction
(c) Editing
(d) None of above
80) ____ is done
after tabulation of data.
(a) Interpretation of Data
(b) Analysis of data
(c) Editing
(d) None of above
81) ____ is a
powerful tool used to gain knowledge from the collected data.
(a) Interpretation of Data
(b) Analysis of data
(c) Editing
(d) None of above
82) ____ is a
process of re arranging the collected data side by side or in a desired form
for evaluation purpose.
(a) Interpretation of Data
(b) Analysis of data
(c) Editing
(d) None of above
83) ____ is a
comprehensive term
(a) Interpretation of Data
(b) Analysis of data
(c) Editing
(d) None of above
84) ____ is the process of scrutinizing the data to
improve its quality.
(a)
Editing
(b) Tabulation
(c) Coding
(d) None of above
85) ____ is the process of inspecting, correcting and
modifying the information submitted on each questionnaire so that it is stated
correctly, adequately and on a basis common to all similar categories of
reply.
(a)
Editing
(b) Tabulation
(c) Coding
(d) None of above
86) After
Editing, the next step in the organization of data is ____
(a)
Coding
(b) Tabulation
(c) Editing
(d) None of above
87) ____ is the process by which data are organized
into categories and some symbols, letters or numbers are given to each
questions that fall under the particular class.
(a)
Coding
(b) Tabulation
(c) Editing
(d) None of above
88) ____ is
essential for tabulation and analysis of data
(a)
Coding
(b) Tabulation
(c) Editing
(d) None of above
89) ____ is the
third stage in the process of organization of data.
(a)
Classification
(b) Tabulation
(c) Coding
(d)
None of above
90) ____ means
grouping of data according to similarity or uniformity of attributes.
(a)
Classification
(b) Tabulation
(c) Coding
(d)
None of above
91) ____ may be
defined as a process of counting and totaling the number of cases or responses
within each category.
(a)
Tabulation.
(b) Classification
(c) Coding
(d) None of above
92) ____ in real
sense indicates arrangement of data in vertical or horizontal columns.
(a)
Tables
(b) Classification
(c)
Tabulation
(d) None of above
93) ____ is a
process of drawing inferences from analyzed data.
(a)
Interpretation of Data
(b) Tabulation
(c) Processing
(d) Classification
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