T.Y.B.Com VI SEM
Marketing Research
Question
Bank
Q.1 Explain the scope / Areas of Product
Research.
Q.2 Explain the Steps in new product
development.
Q.3 What are objectives / merits and
Limitations of test marketing ?
Q.4 Explain the methods of conducting product
research.
Q.5 What do you mean by Brand research?
Explain its need and importance
Q.6 What is Test Marketing ? Explain its
features.
Q.7 What
do you mean by Pricing Research? Explain its need and importance.
Q.8 Explain the different components of brand.
Q.9 What do you mean Packaging Research?
Explain need and importance of Packaging research.
Q.10 Explain the different factors influencing
pricing.
Q.11 Write short note on Methods of Conducting
Pricing Research.
Q.12 What do you mean by Physical Distribution
Research? Explain its need and importance.
Q.13 Explain different types of Distribution
Channels.
Q.14 Explain the need and importance of Supply
Chain Research.
Q.15 Explain the benefits of Supply chain
Management.
Q.16 Explain the Components of Supply Chain
Management.
Q.17 What do you mean by Promotion Research?
Explain its need and importance.
Q.18 Explain the Elements / Components of
Promotional Mix.
Q.19 What is Advertising Research ? Explain the
Scope/Areas of advertising research.
Q20 What are various pre-testing methods of
testing advertising effectiveness ?
Q21 What is consumer research ? Explain its
uses
Q22 Explain the need of
motivation research.
Q.23 What are the methods of conducting
motivation research.
Q.24 What is Sales Research ? Explain the areas /
importance of Sales Research.
Q.25 Explain the features /
Profile of Indian Rural Markets.
Q.26 What are the Problems of Indian Rural Markets ?
Q.27 Explain the importance of marketing research
in Rural marketing.
Q.28 Write short note on Tools for organization
of data and Tools for data analysis and interpretation.
Q.29 Write short note on: Do’s and Don’ts in
Rural Marketing
Research
Q.30 What do you mean by Global Marketing
Research? Explain the factors affecting Global Marketing.
Q.31 Explain the need and importance of Global
Marketing Research.
Q.32 Explain the Scope of Global Marketing Research.
Q.33 What factors are considered in organizing
marketing research department ?
Q.34 Critically examine the placement of
Marketing research department as a part of sales organization.
Q35. State the merits and demerits of Separate / own / In house
marketing research department.
Q.36 Explain the advantages and limitations of
Professional Marketing Research agencies
Q37 Explain the Organization of marketing
research department.
Q.38 Write short note on: Professional Standards/
Ethics.
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