Advertising
Q1 Define Advertising. Explain its features.
Q2 Explain the benefits of Advertising to
manufacturers or business firms.
Q3 Explain the benefits of Advertising to
consumers.
Q4 Explain the concept of Integrated
Marketing Communication by highlighting its features.
Q5 Discuss the role of advertising in
Integrated Marketing Communication.
Q6 Explain the classification of advertising
on the basis of geographical area and audience.
Q7 Define Advertising agency. Explain its
features.
Q8 Explain the organization structure and
services of an Advertising Agency.
Q9 Explain the different types of advertising
agencies.
Q10 Explain the criteria for selection of an
advertising agency.
Q11 Write a short note on: “Maintaining Agency
Client Relationship.”
Q12 Write a short note on Creative Pitch.
Q13 What are the Career options available in
advertising agency.
Q14 What do you mean by client turnover? Explain
the different reasons for client turnover. Suggest some ways of avoiding client
turnover.
Q15 Explain the Economic impacts of
advertising.
Q16 Explain the role of DAVP.
Q17 Explain the effect of advertising on
Consumer Prices.
Q18 Bring out the Importance of Ethics in
Advertising.
Q19 Explain the importance truth in
advertising.
Q20 Bring
out the Positive and negative influence of Advertising on Indian Values and
Culture
Q21 Discuss the main aspects of ASCI Code for
Advertisers.
Q22 Write a short note on “Social (Pro Bono)
Advertising.”
Q23 Explain the role of Advertising Standards
Council of India.
Q24 Discuss the elements of AIDA Model.
Q25 Discuss the role of advertising in
developing brand image.
Q26 Explain the factors influencing brand
equity.
Q27 What are the techniques of managing brand
crisis?
Q28 Discuss the different aspects of rural
advertising.
Q29 Write a short note on Green Advertising.
Q30 Write a short note on Trends in Advertising
Media.
Q31 Write a note on Political advertising.
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